Why enroll

• Categorize objections instantly to apply the right strategy.

• Validate the customer's concern without agreeing with the negative premise.

• Pivot the conversation back to value.

• Close the deal or ticket after resolving the concern.

Your instructor

Alka Dayal

Sr. Soft Skills Trainer

18+ yrs experience·India

32Courses

9Students

Course details

Objection handling is a critical skill in technical and customer-facing roles. This course helps engineers and sales professionals respond confidently to technical, commercial, and value-related objections. Learners will understand how to listen actively, clarify concerns, and address objections with logic and data rather than defensiveness. The course focuses on maintaining trust, communicating value clearly, and guiding discussions toward mutually acceptable solutions—enabling engineers to handle resistance professionally and move conversations forward effectively.

Course suitable for

Key topics covered

Fundamentals of objection handling in sales and customer interactions
Common types of objections: price, need, urgency, trust, authority, competition, complexity
Frameworks for handling objections:
- L.A.E.R. Model (Listen → Acknowledge → Explore → Respond)
- SPIN Technique (Situation, Problem, Implication, Need-Payoff)
- Feel–Felt–Found Method
Role-play exercises for real-world objection scenarios
Case studies of successful objection handling in technical and consultative sales
Repeated operations: listen → clarify → reframe → prove → close

Opportunities that await you!

Course completion certificate

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Career opportunities

Business Development Executive

Welding QC Inspector

Training details

This is a live course that has a scheduled start date.

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Objection Handling – Turning Challenges into Opportunities

Objection Handling – Turning Challenges into Opportunities

Why enroll