We are looking for a proactive and experienced Branding Executive to lead and execute our branding initiatives. The ideal candidate should have prior experience in the EdTech, platform-building, or service-based industry and understand how to position and scale a growing brand. This role requires strategic thinking, ownership, and strong execution capabilities to enhance brand visibility and market presence.
Requirements
Minimum 6 months to 1 year of experience in Branding/Marketing in EdTech, platform-based, or similar service industry.
Strong understanding of digital branding and social media growth strategies.
Experience in content planning, campaign execution, and brand positioning.
Ability to work independently and take ownership of branding projects.
Strong communication, research, and analytical skills.
Proficiency in MS Office; working knowledge of Canva/Adobe tools preferred.
Strategic mindset with execution-focused approach.
What you'll do
The core responsibilities expected from this role.
Develop and execute branding and communication strategies aligned with business goals.
Lead digital branding initiatives across LinkedIn, Instagram, website, and other platforms.
Ensure brand consistency in messaging, tone, and visual identity.
Plan and manage branding campaigns and promotional activities.
Analyze market trends, competitor strategies, and customer insights.
Track branding KPIs and optimize campaigns based on performance data.
Collaborate with content, design, and HR teams for employer branding initiatives.
Build strong brand positioning within the target industry domain.
What you need
Minimum qualifications and experience for this role.
Experience1 year
Skills the recruiter is looking for
These are the proficiencies you'll need to demonstrate in your application.
