We are looking for a proactive and experienced Branding Executive to lead and execute our branding initiatives. The ideal candidate should have prior experience in the EdTech, platform-building, or service-based industry and understand how to position and scale a growing brand. This role requires strategic thinking, ownership, and strong execution capabilities to enhance brand visibility and market presence.

Requirements

• Minimum 6 months to 1 year of experience in Branding/Marketing in EdTech, platform-based, or similar service industry.

• Strong understanding of digital branding and social media growth strategies.

• Experience in content planning, campaign execution, and brand positioning.

• Ability to work independently and take ownership of branding projects.

• Strong communication, research, and analytical skills.

• Proficiency in MS Office; working knowledge of Canva/Adobe tools preferred.

• Strategic mindset with execution-focused approach.

• Develop and execute branding and communication strategies aligned with business goals.

• Lead digital branding initiatives across LinkedIn, Instagram, website, and other platforms.

• Ensure brand consistency in messaging, tone, and visual identity.

• Plan and manage branding campaigns and promotional activities.

• Analyze market trends, competitor strategies, and customer insights.

• Track branding KPIs and optimize campaigns based on performance data.

• Collaborate with content, design, and HR teams for employer branding initiatives.

• Build strong brand positioning within the target industry domain.